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How to make the most of your Permanent Makeup business during the festive season


Do you know how to make the most of your Permanent Makeup business during the festive season?

The festive season is the perfect time to capitalise on your treatments and win new clients. Christmas time means party time, and so many men and women are gearing up for exciting nights out and investing in treatments which make them look and feel great!

It’s a wonderful idea to start planning what you’d like to offer to bring new clients in and entice existing clients to return for more. Enjoy our suggestions!

Give your marketing a sprinkle of glitter
Most people who work in busy offices won’t necessarily have the time to retouch their makeover or glam up ahead of their work Christmas party. This is where the idea of permanent makeup comes in beautifully! Take your clients from desk to dance floor with stunning permanent makeup treatments that add gorgeous definition to their faces without the need for them to lift a finger. Marketing your treatments as the ‘no fuss, time saving’ way to transition from work to party time is a fabulous way to help your clients understand just how valuable permanent makeup and microblading treatments are.

Jump aboard the season of giving
Christmas is an amazing time to think about announcing special offers for your treatments. Perhaps you could give your clients a complimentary gift such as a lip care gift bag when they buy a permanent lip treatment? The gift bag could include a pot of Care & Repair to hydrate their lips and aid the healing process, and a pretty gloss to glam up their new lips ready for party nights out. Don’t want to gift products? Why not give out vouchers for discounts on future treatments?

Give your social media a festive makeover
Help your clients to feel in the festive mood by decorating your social media platforms to reflect the season! Social media is full of wonderfully visual platforms that you can use to your advantage to build on the Christmas hype. Make use of beautiful transformation images sprinkled with a little Christmas magic! Don’t forget to link back to your website or include your exciting offers in your posting schedule for maximum impact.

Whatever you do, make sure you take the time to enjoy the excitement and build up of the festive season with your staff and clients!

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